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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

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Author: Michael Griffith

I have had a passion for the weather since a very young age and am a degreed meteorologist. I have a Bachelor of Science from Penn State University and a Master's from Plymouth State University. If you ever see me out and about in the Charlotte, NC area, be sure to say hi!

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